WhatsApp has more than 1 billion users and it doesn’t collect any charges from its customers and also it is ad-free. WhatsApp is founded by Jan Koum and Brian Acton launched in 2004 and it collected only $1 as an annual charge. And it is even dropped in 2016, making the WhatsApp free for everyone.
Facebook has acquired the WhatsApp for $19 billion dollars. At that time WhatsApp has only 450 million monthly active users. Since then it added another billion users into it.
Recently one of the founders of WhatsApp Brain Acton quit the company following the reports of tension between them. After this Jan Koum had also quit the company.
This Departure has opened the way for the Facebook to make changes on the WhatsApp, Particularly a way to monetize it. This incorporation of ads will a lucrative move for Facebook.
According to the Chris Daniels, vice president of WhatsApp told Economic Times this week “We are going to be putting ads in status.” He also added, “That is going to be [the] primary monetization model for the company as well as an opportunity for business to reach people on WhatsApp.”
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The ads will be incorporated into the “status”, it will more overlook like the Stories on Snapchat and Instagram.
The way Facebook going to implement ads in the WhatsApp is very important and they have to make sure the frequency of ads does not cause any irritation among the WhatsApp community of more than 1 billion people.