The ride-sharing industry has changed the way people move. Never before have we had so many options when it comes to commuting. With the rise of car-sharing services, we see more riders opting for them than the traditional car rental companies. The fact that car-sharing platforms help riders rent cars at cheaper prices also contributes to the expanding market size with new players entering. 

If you also find the car rental marketplace lucrative, read more to learn how a car-sharing service like Turo works. Here, we discuss the Turo business model and its revenue streams. 

What is Turo?

Turo is a peer-to-peer vehicle-sharing platform. It lets customers connect with hosts and book vehicles. It helps travelers and renters find cars that suit their needs from a wide selection. Also, car owners can make extra income by renting out their vehicles. From pickup trucks to luxury cars, Turo lets vehicle owners list vehicles of all types. 

The Turo business model is different from the car rental service Zipcar, where, unlike in Turo, users rent from the company and not from local car owners. 

Turo Overview and Key Stats

Founder: Shelby Clark

Headquarters: San Francisco, California, United States

Year of Foundation: 2009

Industry: Car Sharing

Countries where Turo is available: 56 countries, including the United States, Australia, France, and the United Kingdom. 

Competitors: GoShare, Pathao, and Airtasker. 

Turo was called RelayRides initially before rebranding to its present name in 2016. The idea of creating a peer-to-peer car-sharing marketplace occurred to the founder, Shelby Clark when he was visiting his family for Thanksgiving and could not find rental cars in his area. Seeing the vehicles parked on streets on his way to his family’s place was when he came up with the idea to create a car-sharing marketplace. 

Often compared to Airbnb in its approach to serving as a marketplace to lease or rent, only, in this case, vehicles instead of properties, Turo is the first carbon-neutral car-sharing marketplace. Shelby Clark launched Turo, intending to put the cars to better use and not have them idle. Turo witnessed substantial growth since the COVID-19 pandemic. Turo’s revenue rose to $746.6 million, a 59% rise compared to the previous year’s $469. 

Turo Business Model

The Turo business model serves as a marketplace connecting car owners and renters. Next, let us see how the Turo platform works. 

How Does Turo Work?

Turo lets car owners lease their cars by listing them on the app. For this, users register on the app using their email address or phone number. Then, car owners can provide the necessary information, including the vehicle brand, type, and color. 

Users wanting to rent vehicles can begin searching by entering the location and the date when they want a car. Filters on the Turo app help narrow their search results. They can filter by car brand and model. Renters can choose the vehicle that suits them and confirm the booking. They can get the car from an agreed location or have it delivered to the place of their choice. 

Turo’s Customer Segments

The customer segments of the Turo business model consist of car owners and renters. 

Car Owners: Vehicle owners who want to rent out their cars can list on the Turo app along with the critical details about their vehicle. These details can help renters pick the one that matches their requirements. Car owners can earn substantial revenue by renting out their vehicles. 

Renters: These are the ones who may need vehicles for various purposes like vacationing, business trips, or renters looking for short-term use. The Turo platform lets renters enjoy many benefits, like affordability, convenience, and safety. 

Turo’s Value Propositions

The compelling value propositions of Turo have attracted a loyal user base. 

Convenience: Turo offers extensive convenience for car owners and renters by enabling smooth listing and renting on the platform. 

Wide Variety: From trucks to sports cars, users can find many options and rent according to their needs. 

Affordability: Turo lets users access vehicles at lower prices. According to Turo, its charges are up to 35% less than that of other rental services. 

Insurance Coverage: Turo provides insurance coverage, with plans as high as $750,000 in liability insurance. 

Sustainability: By allowing to list and rent, Turo facilitates better use of the present vehicles, reducing the ownership count. 

Turo Revenue Model

Turo charges both the hosts and clients to generate income. The revenue of Turo saw substantial growth in 2022, reaching $746.6 million from $469 million in 2021. 

Let us look into the Turo revenue model. 

Commission Fees

It is a primary source of revenue for a car-sharing service like Turo, where the platform charges a certain amount for every booking. Typically, Turo sets about 25% of the fee that renters pay. 

Host Fees

Host fees make another significant revenue stream of the Turo business model, leading to increased revenue generation. It includes cancellation fees, damage claim filing charges, etc. 

Guest Fees

Turo sets guest fees for gas replacement, EV charging, extra usage, smoking, and pet policy violation charges. 

In Conclusion,

Turo has succeeded in the car-sharing industry by offering a unique value proposition, benefitting all its user groups. The Turo business model is robust and generates substantial income by charging car owners and renters. 

Want to Launch a Car-sharing Service Like Turo?

The success of the Turo business model has inspired many entrepreneurs to set foot in the car-sharing market. Choosing the right team and tools to develop a platform like Turo will help you provide your users with the best experience. With thoughtful strategizing, you can position your business better. 

Enhance your car-sharing business activities and attract a vast audience with our solutions.

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