The fast-paced nature of our lives in the current era demands convenient solutions to meet our needs. The on-demand services make it easy for us to go about our days, for all it takes is a few taps on our devices, and within minutes, we have them at our doorstep, be it food, grocery, or even a ride. Gojek is one such on-demand multi-service app that helps streamline our daily activities. The Gojek business model provides several services under one platform.

The benefits that apps like Gojek offer result in people inclining towards these platforms more and more. The increased demand for an app like Gojek drives many entrepreneurs to launch similar apps.

Here, we explore the Gojek business and revenue model to understand how a Gojek clone app works and makes money.

Gojek Overview and Key Stats

FoundersNadiem Makarim, Kevin Aluwi, Michaelangelo Moran 
HeadquartersJakarta, Indonesia
Year of Foundation2010
IndustryOn-demand multi-service platform
Gojek is available inIndonesia, Vietnam, Singapore, Thailand, and the Philippines. 
CompetitorsGrab, Dana, Momo
Gojek Overview and Key Stats

Launched in 2010 in Jakarta, Gojek initially operated as a call center with 20 motorcycle taxi drivers. It enabled drivers to connect with passengers, with the mission to solve the challenges faced by both parties. It served many benefits, like low fares, the ease of finding customers for drivers, and more.

In 2015, the Gojek app was launched, and it expanded its services to other areas like food delivery, motorbike ride-sharing, and shopping. Gojek witnessed increased engagement, with the number of registered users on the rise. From 3000 orders per day to reaching 100,000, Gojek saw growth month after month, the success fueling the multi-services platform to enter other markets. Gojek attained Indonesia’s first unicorn status in 2017.

Gojek was anything but slowing down. It ranked 17th among Fortune’s top 20 companies in the same year and entered the global market by launching operations in Vietnam and Thailand. In 2021, Gojek and Tokopedia, an e-commerce marketplace, merged to form the GoTo group, the largest tech company in the region.

Why Building a Gojek Clone App is a Good Idea?

The success of Gojek is a sign of the growing tendency of consumers to lean towards online platforms to meet their daily needs. From starting with just 20 drivers to improving the Indonesian economy by adding $3 billion in a mere three years since its launch, Gojek witnessed tremendous growth. 

Investing in a good Gojek clone can be lucrative, considering the appreciation the Gojek app has garnered. 

  • Multiple Services

The Gojek business model allows the launching of multiple services under one platform. It caters to a vast audience with varying needs like food ordering, ride booking, online shopping, etc. Users will prefer the Gojek clone for convenience, that is, one app in the place of multiple ones. 

  • Proven Business Model

The Gojek business model is a tried and tested one. It opens doors for entrepreneurs to capitalize on the business model, which is successful and widely accepted.  

  • Multiple Revenue Streams

Multiple services on the app give way to many ways to generate income. The Gojek revenue model includes several revenue streams that can boost your growth.

Gojek Business Model

The Gojek business model brings multiple services together, offering a one-stop solution to its users. Let us look into the customer segments of the Gojek business model and how it works for different user groups. 

Customer Segments

The three main segments of the Gojek business model are customers, merchants, and drivers. 

Customers: Consumers wanting to meet their various demands, like ordering food, booking rides, shopping, etc., can access the platform. The multi-service app caters to the users’ needs and provides a seamless experience. 

Merchants: Retailers partner with the Gojek platform to gain visibility and improve sales. With the increased exposure on the platform, they can reach an extensive user base. 

Drivers: They perform the necessary operations, helping the customers with their services. Drivers and service providers can make additional income in return for the services provided and work at the hours of their convenience. 

How the Gojek Business Model Works for Customers

Step 1: Customers can download the app and set up their profiles with necessary details like name, contact number, email ID, and address. 

Step 2: Among the many services that Gojek provides, users can select the one they are looking for. GoFood lets users order food, Gomart is for grocery shopping, while Gomed lets them buy medicines. 

Step 3: Users can move to the payment section after selecting the service. The Gojek app provides many options, like debit and credit cards, American Express, cash, etc. 

Step 4: Customers will receive the service at their doorstep. They can track their order in real time.  

How the Gojek Business Model Works for Merchants

Step 1: Merchants receive notifications regarding the orders customers have placed. 

Step 2: They then start to prepare the order. Merchants can contact customers if they have any queries regarding the requested service. They ensure to deliver on time. 

Step 3: As the order is prepared and ready to be delivered, the delivery partner arrives to take it to the customer. 

The Gojek business model enables wallet-to-wallet payment transactions between delivery partners and merchants. Hojek deducts the payment from the merchant’s Gopay wallet. 

How the Gojek Business Model Works for Drivers

Step 1: Drivers and delivery partners need to register with the app to start providing services. They can provide details like name, contact number, ID proof, vehicle number, etc. Drivers submit the necessary documents and go through the verification process. 

Step 2: Drivers can choose from multiple services, like motorcycle or car drivers. They can also register to provide delivery services. 

Step 3: They need to turn on their availability on their app, and they will start receiving service requests. 

Gojek Value Proposition

The Gojek business model offers a strong value proposition, driving the platform’s success. 

  • By offering many services, Gojek caters to the multiple needs of consumers. They do not have to use different apps for ordering food and booking rides, as Gojek covers them and more services. 
  • The platform enables easy bookings and secure transactions. 
  • The service providers are reliable as they already undergo verification processes. 
  • Drivers and delivery partners can work at the hours of their convenience. 
  • Gojek offers retailers and businesses the perks of improved visibility, thus boosting their growth. 

Gojek Revenue Model

The Gojek revenue model provides many sources of income for the multi-service business. Let us look in detail at the revenue streams. 

Commission from Businesses

Businesses partner with the Gojek platform to increase visibility and boost sales. In return, Gojek charges a commission from retailers for every order they receive through the platform. The Gojek app automatically deducts money from the retailer’s wallet when the delivery partner takes the order to the customer. 

Delivery Fees

Delivery fee from consumers is another way the Gojek revenue model brings in income. Customers can find various services, and the platform offers them the convenience of fulfilling their many needs from one place. Gojek charges a fee from consumers for every order they place on the platform. 

Commission from Drivers

Drivers and delivery partners also pay a commission fee for every service request they get to process because of their partnership with the Gojek app. 

Subscription Fee

The Gojek revenue model lets consumers subscribe to the services and charges a subscription fee. By subscribing to GoFood Plus, users can order food without any delivery charges.  

In short, the Gojek business model aims to provide a good user experience by not compromising on its offerings.

 Now that we have analyzed the Gojek business model and revenue model in detail, the next critical step to attaining success in the on-demand industry lies in identifying the best Gojek clone app.  

Launch Your Multi-service Business with WogoStar

Our Gojek clone script offers a customizable solution to launch your on-demand multi-service business quickly and capitalize on the current demand. Offer your users a seamless user experience with cutting-edge technology powering our Gojek clone app and keep up with your business’s changing needs with our scalable solution. Partner with us and enjoy many perks, including free six-month bug support and app submission. 

Reach out to us for more details: 

Email ID: [email protected]

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