Dunzo is an on-demand delivery platform that one can rely on to make life easy. Ever had the urge to grab a bite when you are supposed to pick skating shoes for your kid, all along fretting about having to retrieve that critical file from home ASAP for an office presentation? Well, some days are just like that, aren’t they? Take a breather. Dunzo can cover it all for you.

From getting products for you at stores to bringing you things from your home, Dunzo does it all. How cool is it that you can make your days less stressful with the help of this benefitting app? Dunzo serves by You create your task list, we complete it.

How did it start?

This hyperlocal delivery system is a Bangalore-based startup launched in 2014. It started as a simple WhatsApp-based service to carry out delivery services. It then progressed into a hyperlocal, application-based business. Its success led to the expansion into other significant urban communities like Delhi, Mumbai, Hyderabad, Chennai, and Pune. 

How Dunzo works?

All one has to do is download the Dunzo app and select the item that needs to be delivered, be it vegetables, medicines, daily groceries, or pet supplies. On looking up the required product, the app shows us the closest store where the product is available. The app then assigns a delivery partner to have picked up for us. The app also enables image sharing to elevate our shopping experience.

Dunzo covers something as simple as buying a yoga mat to getting a home appliance repaired. It has also been focusing more on the food and delivery sector.

Dunzo Business Model 

Revenue Stream

Dunzo functions through an app and a website. Dunzo generated revenue of INR 3.5 crores in FY19. It includes revenue from operations and other incomes.

  • Dunzo fixes delivery charges anywhere from Rs.10 to Rs.60 depending on the distance.
  • Dunzo also earns from partner stores by charging commission rates.
  • It also profits from surge pricing or demand pricing, where they charge more money if demand in a particular area increases suddenly.
  • They cash in by providing other services like home repairs.
  • What is unique with Dunzo is they offer to do other tasks as well, like pick and drop, getting something from somewhere, for varying rates depending on the nature of the service.

Target Segment

Dunzo sees that it lives up to the expectations by targeting a wider audience irrespective of age. The nature of their service also empowers them to target multiple domains like food, grocery, apparel, etc.

Owning Logistics and Supply Chain

The founders believe in the Unique Selling Proposition(USP). Unlike many other hyper-local application-based businesses, Dunzo owns logistics and supply chain- believed to be the turnaround for Dunzo.  

Bottom Line

Dunzo is the first Indian business that received direct funding from Google- indicative of its growth potential. This on-demand delivery marketplace is steadily on its way to becoming indispensable to those juggling demanding schedules. Dunzo plans to hit 20 urban centers by the middle of 2023. When simple everyday duties get overwhelming, Dunzo is the app you can count on to make life easier! 

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