Not that online grocery stores are unheard of in Italy, but they have not seen the same level of growth as in other European countries. For instance, the United Kingdom recorded a customer base of 46%, while it was 25% in Italy in 2021. However, it is slowly growing and will become a booming sector. Other countries have been experiencing growth as well. The other key players in the European market are France and Germany.

The outbreak of the pandemic has brought about a shift in shopping preferences. The European online grocery market size was $93.1 billion in 2021, registering an increase in growth compared to the previous year. The convenience of online shopping, among other factors, is perceived to be the cause of expansion. Here, we look into more about the top online Italian grocery stores.

Online Grocery Market- Statistics and Facts

The advancements in technology and the growing shift in people’s preferences toward online shopping are the driving factors behind the growing online grocery market. In 2021, the value of the global online grocery market was USD 285.70 billion. According to data, it will expand at a compound annual growth rate (CAGR) of 25.3% from 2022 to 2030.

After the COVID-19 pandemic, people began to lean towards the online grocery market more than ever. Many reasons, including multiple payment options, contactless delivery, etc., drive people to make this switch.

How do online grocery stores work?

Users can register and create accounts on the grocery app or website. Ordering groceries online requires users to create accounts in the grocery app or website. They can use email IDs or social media to log into their accounts. Users can then go through the many products and add them to their carts to be delivered. All they have to do then is wait for their orders.

Online grocery stores also enable users to see past orders and compare items when purchasing. There are many such benefits when it comes to online grocery stores. 

Growth Potential of Italian Grocery Stores

The definite shift in consumer preferences after the pandemic has led to a surge in demand for online grocery stores. As a result, online Italian grocery stores witnessed dramatic growth in online operations. Undoubtedly, online grocery stores served as one of the best alternatives for traditional stores at such a time.

Online grocery sales are on the rise in Italy. Currently, the online operators in the Italian grocery market exceed 2%. The growing awareness of the benefits of online grocery shopping and its convenience are the key factors driving the growth of the online grocery market. Here, we have listed the top online Italian grocery stores. 


Eataly, founded in 2007, is one of the largest Italian food and beverage marketplaces. It first started in Torino, Italy, and has since expanded to over 40 locations globally, including Dubai, Toronto, and New York City. The founder, Oscar Farinetti, started Eataly, intending for it to be more than a store. Eataly is unique as it also serves as a learning place. A place to learn about food and, through food, about life, according to the founder.

Eataly is also committed to being a responsible and sustainable marketplace. Eataly works closely with local producers to check the standards it has set for food – good, clean, and fair. In short, Eataly offers a rich experience in the Italian grocery realm.   


Cortilia is an online marketplace founded in 2011 that delivers high-quality groceries in 24 hours. Based in Milan, Italy, Cortilia offers over a thousand fresh products, from fruits and vegetables to meat and dairy. It stands out as the first agricultural online market linking consumers with farmers. Ranked higher in the Italian online grocery market list, Cortilia offers applications for Android and iOS platforms. Currently, it provides services in places like Milan, Turin, and Brianza and intends to expand into other cities.    


Everli is another prominent Milan-based Italian grocery store. However, it has also seen growth outside of Italy, with operations in Poland, France, and the Czech Republic. Founded in 2014, Everli is one of the largest online Italian grocery stores, offering over 300,000 products. Its extensive product range has attracted a large customer base. Likewise, Everli claims to focus on more than taking small orders. Undoubtedly, Everli has made a strong presence among the other online Italian grocery stores.


Tannico is yet another Milan-based store that specializes in wine delivery. In other words, Tannico is an online wine retailing platform. It offers not only Italian but also foreign wine. Vivino and Penrose Hill are perceived to be rivals of Tannico. Reportedly, Moet Hennessy and Campari Group acquired Tannico.

Tannio has been active in Italy since 2013 and France since 2021. Tannico acquired VALAP- one of the leading e-commerce wine sellers. In 2021, the two companies delivered more than 600,000 orders, with an annual turnover of 76 million euros. 


Foodelux, founded in 2012, is the first online wholesaler specializing in Italian cuisine. The B2B wholesaler has proved to be an unavoidable choice due to its vast range of Italian groceries. That is to say, Foodelux provides over 5,000 products on its platform. Above all, its commitment to reliability strengthens its place among the other online Italian grocery stores. 


The success of many online Italian grocery stores has led to others venturing into the online grocery platform. Soplaya is an online grocery marketplace connecting farmers with chefs directly. The Udine-based online grocery store promises reliable deliveries. Soplaya also pledges to provide a wide choice of superior-quality products acquired from the best local stores. Above all, users of Soplaya can save up to 20% as the platform works on shortening the supply chain.

People can order fruits, vegetables, meat, spices, and more from Soplaya. Another interesting point is that Soplaya is committed to reducing CO2 emissions. They make this possible by shortening the agri-food chain.


Macai is the newest member of the top eight online Italian grocery stores list. Launched in 2021, Macai offers high-quality products, from frozen fruits and vegetables to wine. Macai is different from other online Italian grocery stores in some aspects. It focuses on providing a vast range of products rather than speedy delivery. Being the first Italian company to be active in the Q-commerce space, Macai offers greater flexibility in managing orders. 

Unlike the other platforms in the list, Macai is a hybrid model – a combination of the e-commerce services of large-scale retailers and delivery services. With its presence in several Italian cities, the growth of Macai looks promising. 


Founded in 2017, Cosaporto is a B2C marketplace that brings users grocery supplies, bakery products, and drinks. Consumers can also order beauty products such as perfumes, cosmetics, etc. Based in Rome, Cosaporto also offers services to send gifts. Cosaporto operates in several cities, including Milan, Turin, Florence, and London. 

Future of Online Italian Grocery Stores: An Overview

In addition to these top eight online Italian grocery stores, other stores cater to customer needs and ensure prompt delivery. As can be perceived, the Italian grocery sector has recorded a slow yet steady growth rate. Undeniably, the pandemic outbreak has inspired people to discover new options. With this in mind, more start-ups are beginning to see the potential of this thriving sector. Over 10 million households purchase Italian groceries online, and projections show it will only rise further in the coming years.

For businesses looking to enter the online grocery platform, our product helps gain a strong foothold. We offer a comprehensive solution with our feature-rich product. According to your requirements, we customize the app and help you meet your business goals.

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